5 Ways to Spice Up Your Stories

02 Nov 5 Ways to Spice Up Your Stories

When my first book, Last Seen in Lhasa, was published I had a publicity schedule as long as my arm. The first 60-min interview was with the ABC radio host, gravelly-voiced Richard Fidler. The first thing Richard advised: “use word pictures”.

It’s advice I’ve never forgotten… Nor should you. And nor, it seems, has Steven Lewis from Taleist the Australian copywriting agency. Steven just sent me a re-mastered interview I did for his podcast sharing my top novelist’s tips to make business storytelling memorable. 

'Good stories surprise us. They make us think and feel.' -Joe Lazauskas and Shane Snow Click To Tweet

5 top storytelling tips to keep listeners awake:

  1. Bring your stories to life with the 5 senses.
  2. Make your characters real by including their names and titles. 
  3. Use ‘word pictures’ – so your listener can see, feel and imagine what you’re describing. 
  4. Use genuine dialogue because real people speak in real sentences. 
  5. Surprise! Add something unexpected to your story. 

And, I got a surprise myself when I re-listened to the interview. A former journalist, Steven knows how to capture attention with a strong hook.

That’s exactly what he does with this interview about storytelling with… erm… me talking about bosoms. Enjoy! 

Click here to listen to the podcast 

Click here for a copy of my book ‘Last Seen in Lhasa’