When my first book, Last Seen in Lhasa,was published I had a publicity schedule as long as my arm. The first 60-min interview was with the ABC radio host, gravelly-voiced Richard Fidler. The first thing Richard advised: “use word pictures”.
It’s advice I’ve never forgotten… Nor should you. And nor, it seems, has Steven Lewis from Taleist the Australian copywriting agency. Steven just sent me a re-mastered interview I did for his podcast sharing my top novelist’s tips to make business storytelling memorable.
[bctt tweet=”[bctt tweet=”‘Good stories surprise us. They make us think and feel.’ -Joe Lazauskas and Shane Snow” via=”no”]
5 top storytelling tips to keep listeners awake:
- Bring your stories to lifewith the 5 senses.
- Make your characters realby including their names and titles.
- Use ‘word pictures’– so your listener can see, feel and imagine what you’re describing.
- Use genuine dialogue because real people speak in real sentences.
- Surprise! Add something unexpected to your story.
And, I got a surprise myself when I re-listened to the interview. A former journalist, Steven knows how to capture attention with a strong hook.
That’s exactly what he does with this interview about storytelling with… erm… me talking about bosoms. Enjoy!