Why storytelling?

Why Storytelling?

How can storytelling help leaders?

There’s a big buzz around storytelling. But most businesses think just about their brand story. Storytelling is more versatile than just a marketing slogan.

Dr Claire Scobie coaches CEOs, leaders of industry and their executive teams, to find the right words to influence, motivate and inspire.

‘Stories are data with soul.’

Brene Brown

Here are 10 ways you can become a master storyteller:

    1. Make your story universal.
    2. Use emotions. How we respond to people is relational not just intellectual. 
    3. Be succinct. 
    4. Know the point of your story. Why are you choosing to tell it?
    5. Ditto with intention. Intention will help your story resonate better with the listener.
    6. Consider your delivery of the story. Allow for suspense and build to a punchline.
    7. Listen to other people’s stories. They will inform your own.
    8. Your story needs to suit your listener. Be prepared to reshape  an anecdote to make it fit your audience.
    9. Use your imagination. Stories don’t merely come from the mind. Rather, from the heart and soul.
    10. Lastly, be open to reflecting on the story of your life. You are, after all, the hero of your own narrative and ultimately, destiny.

When leaders want to convey a message to their people, customers and stakeholders, they want their message to be remembered. Unlike facts, stats and figures, stories create connection.

This is because we are hardwired for stories. They are humanity’s oldest form of communication.